There's an old adage; "If you want something done right, you've got to do it yourself." But when it comes to web site design and development, that line of thinking is about as useful in getting your site running as an electric typewriter would be. But how do you know when it's time to turn to the pros for...

Current research suggests that web users form an impression about a website in less than one second. This statistic brings to light the single most important question in new media marketing. How can a website capture and keep the attention of the astute clicker? The answer? Person-to-person communication. In the identity blurring world of cyberspace it can be easy...

The internet has not only changed the way that we do business and spend our free time; it's also changed our vocabulary. Words like "address" and "mail" have taken on a new meaning in the past twenty years, with many people communicating via e-mail more than they do with the phone or in writing. The internet has gone from...

From the bombing of Pearl Harbor to the sinking of the Titanic, the world's most famous events have reached the populace through newspaper headlines. With their catchy wording and short simple prose, carefully crafted lines of text have captured attention for generations. And in the past, aided by the staccato voices of newspaper boys standing in the streets shouting,...

When potential customers search for you online, are you the first result that they see? If you're not first, how many potential customers are you losing because someone else is listed before you? In the Yellow Pages, getting top billing is a no-brainer. "A.A. Adams Animal Activists" will get seen before "Zed's Zoo & Zebra Lovers" because of the...

Is your web traffic as strong now as it was when you first opened your site? Is your web site still the first place that your customers go for information about your business? Is your site informative enough so that it's the last place that they have to look? If you've answered "No" (or "I Don't Know") to any of...